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As the saying goes; content is king. Believe it or not, we’re inclined to agree. 

We also agree that good content alone isn’t always enough, and in reality must come as part of a bigger, more thought-out strategy. 

2020 changed the way that consumers engage with brands completely. Where previously, brands could take over areas of public space, reaching potential customers in train stations, shopping centres and even the sides of buses, they now find that their audience isn’t in the streets anymore, and their efforts are being wasted. 

It’s December twenty… something. I honestly don’t know. It’s that period between finishing work and going back, where time doesn’t really exist and you’re fatter than usual. 

Episode 4 is live! This time around, host Adam Britton spoke to Adam Woollard, A.K.A ‘Shuffle T’ on building a personal brand, the importance of outreach, and his brand new book. 

In this episode of Pop the Trunk, we mixed the format up a little, with Head of Creative Tech Nathan Broadbent and Head of Partnerships Chris James taking the reins.

Drones have revolutionised the way that brands create cinematic content. Perfect for sweeping landscapes and epic action shots, drones offer the ability to capture crystal clear shots at altitudes that just aren’t feasible for your average ground-based system.  

This week on Pop the Trunk, host Adam interviews Lee Price, Head of PR and Mischief at Paddy Power on his favourite campaigns, how to know when you’ve crossed the line, and creating fame for your brand using mischief.

In the very first episode of our brand new podcast, Pop the Trunk, we interview Steve Bland and Tom Fordyce – two podcast superstars with some tips for newbies. 

The importance of a good, detailed creative brief in your marketing strategy can’t be overstated – it’s the difference between average video and great video.